Car rental deals

Learn how to identify and display promotional car rental deals using the cars/search endpoint in the Demand API. These deals can improve conversion by surfacing competitive and time-limited offers to travellers.

About car rental deals

The Demand API allows you to access promotional car rental offers through the deal object in the cars/search response.

These deals include discounts tied to specific campaigns (e.g. Black Friday), device types (e.g. mobile bookings), or seasonal promotions.
These promotions typically offer aggressive discounts during specific periods, such as seasonal sales or campaign events.
They are designed to create urgency and boost bookings, especially in off-peak periods or for high-discount inventory.
Deals are applied automatically if your integration and commercial agreement support them.

By identifying and surfacing these in your product, you can highlight value and urgency to encourage bookings.

For more details on the discounts (deals) available to you, please reach out to your Account Manager.

Types of car rental deals

Each deal is tagged to identify the type of promotion. The following tags may appear in the deal.tags array:

Tag	Description
`black_friday`	A time-limited deal linked to the Black Friday campaign (late November).
`getaway_deal`	A seasonal promotion designed to boost off-peak bookings.
`mobile_rate`	A discounted rate applied to bookings made via mobile devices.

Deal object in the API response

When deals are available for a product, the response includes the deal object:

{
  "id": "example_car_id",
  "name": "Example Car Rental",
  "price": 100.00,
  "deal": {
    "discount_percentage": 15,
    "public_price": 117.65,
    "tags": ["black_friday", "mobile_rate"]
  }
}

"Deal" object parameters

Field	Description
`discount_percentage`	The percentage discount applied to the`public_price` to calculate the final price.
`public_price`	This is the original price of the product, before any discounts. This is the price to which the `discount_percentage` is applied.
`tags`	An array of tags identifying the type(s) of applied deals.

Note that the products.deal deal object may be null. Always check for its existence before displaying promotional content.

Best practices for using car rental deals

Area	Recommendation
Eligibility check	Confirm that your integration and commercial contract support deal-based pricing.
Display logic	Show the `public_price` with a strikethrough or a discount badge to clearly communicate the savings.
Promotion tagging	Use the `tags` array to inform UI elements (e.g. show a “Mobile deal” badge).

Example:

Example of how to display car deals

Troubleshooting

Issue	Description	How to resolve
No deals returned	`deal` is missing or null.	Confirm eligibility and correct usage of the cars/search endpoint.
Unexpected discount values	The discount value is lower than anticipated.	Check if multiple deals are applied and if non-stackable rules apply.
Misleading price display	`public_price` not used correctly in UI.	Always use `public_price` for comparisons or strikethroughs.

Next steps

Learn how to display discounts in your application with our dedicated guide.
Explore the Car rental Quick guide for instructions on how to use the cars/search endpoint.